I found this original magazine spread advertisement and wanted to freshen and brighten it up. I took note of where the hiker was in relationship to the product as well as where the tag line was. This ad is very monotone allowing the product to be the main focus and stand out in the ad. The new ad is much more bright and inviting to the viewer.
Introducing The Happy Planner by Create 365! This planner has both a month at a glance as well as a week at a glance. The days of the week are divided in to 3(!) sections for morning, afternoon and evening as well as a column for notes, lists, or reminders. This planner is also expandable and has additional pages that can be added to it.
Here you will find two different ad’s a total black and white for a magazine spread which is sized at 8.5″ by 11″ and a 150 – 300 resolution and then a partial color ad for a blog post which is sized at 300px by 250px and 72 resolution.
In this blog post you will see examples of the Rule of Thirds, Depth of Field, and Leading Lines drawn over on professional photos as well as my own amateur photos demonstrating the same aspects. I found the following three photos at http://www.freeimages.com
Photo on the left is original. Photo on the right has a draw over showing where the focus changes in this Depth of Field example.
Photo Credit: Deivida Gailevicus
Photo on the left is original while the photo on the right has a draw over accentuating the Leading Lines.
Photo Credit: Marina Nisi
Photo on the left is original while the photo on the right has a draw over using the Rule of Thirds grid.
Photo Credit: Meredith B
Here are the photos I took:
Depth of Field
These photos are an example of Depth of Field. The background is blurred while the soldier is the main focus
These photos are an example of Leading Lines. The pattern of the wood shows nice horizontal patters
This is the Rule of Thirds. As you can see Paw Patrol Marshall fits nicely into the intersection.
While my amateur photos aren’t the prettiest or the best quality, you can see that thinking about how to frame you photo and what elements to use can change the expression of that photo
I found this creepy but fabulous amusement park poster online.
There is a lot happening in this poster: Graphics, colors, different fonts with different colors. It causes the viewer to not know where to look first or what is the most important information. While there is a fun mix between the Script and the Serif fonts, there is too much of it.
Toyota – original ad. Created by Automotive Advertising Blog
Draw Over Changes
- I notated the contrast in the ad with the lime green line. The bright colors highlight and draws the readers eye to car making it the focal point of the ad.
- I highlighted the repetition with white. The ad creator repeated a white dashed line in the corner adjacent to the car to balance both sides of the ad.
- I highlighted the alignment with a red line. The creator used right justification along with a left downward angle. It makes the tag line a little difficult to read; it’s almost like reading backward.
- I highlighted the proximity with yellow. The lone Toyota symbol in the bottom left corner feels out of place. There is a Toyota marker next to the tag line but it doesn’t really describe the car fully.
- The creator was smart in creating an ad that was mainly dark so that the car was highlighted and attract the reader.